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Phoenix

Campaign
Agency Network: 
Published/Aired: 
April 2008
LiNing Sports:  Phoenix

Description

Print advertisement created by Leo Burnett, China for LiNing Sports, within the category: Retail Services.

Caption

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku, Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
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Highest Rated

robottttrockkkk's picture

me gusta el concepto, chevre la direccion de arte.

..y este comentario tambien: 请问上面的凤凰是用什么软件做的啊?这个是中国的那家广告公司设计的啊 jjejeje =P

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Lip's picture

Nice concept.

Pedro Paes
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
vinaywins's picture

Gr8 art direction

Vinaywins
www.freewebs.com/vinaywins

vinaywins
Activity Score 138
Copywriter |

Vinaywins

efox5's picture

wow, great art direction!

efox5
Activity Score 85
visceral's picture

Nice

visceral
Activity Score 27
advertising
frenchdriver's picture

Like the AD but why there is two lion ? There are a lots of predators in the while.
Too bad you end up with a 2 visuals campaign...

frenchdriver
Activity Score 24
Art Director
frenchdriver's picture

Ok... it's late but too much mistakes kill the mistake :
Like the AD but why there is two lions ? There is a lots of predators in the wild.
Too bad, you end up with a 2 visuals campaign...

PS : Ivan, if you can delete the previous one please: nobody need to know I am an art director :p

frenchdriver
Activity Score 24
Art Director
R. Rinaldi's picture

Next

R. Rinaldi
Activity Score 686
Singapore
达芬奇's picture

请问上面的凤凰是用什么软件做的啊?这个是中国的那家广告公司设计的啊?:)

达芬奇
Activity Score 52
Graphic Designer at 北京 |

设计生活

达芬奇's picture

原来是上海的李奥贝纳 :)表现手法不错:)

达芬奇
Activity Score 52
Graphic Designer at 北京 |

设计生活

EddieZhao210004's picture

Dragon should be better, i think

EddieZhao210004
Activity Score 68
robottttrockkkk's picture

me gusta el concepto, chevre la direccion de arte.

..y este comentario tambien: 请问上面的凤凰是用什么软件做的啊?这个是中国的那家广告公司设计的啊 jjejeje =P

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
raverus's picture

wow

*dragon=guy
phoenix=girl

raverus
Activity Score 1476
Art Director
Luis Maram's picture

Wow. Best sport's graphic campaign in a long time. And with Reebok, Adidas and Nike, that's hard to say.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

prumba's picture

Interesting that you bring Nike up.
This series is glaringly similar to Nike's commissioned "Unleash" campaign.

http://imaginaryfs.deviantart.com/art/Imaginary-Nike-Lions-80879280

The illustrations from Imaginary Friends were out in March, curious that this series surfaced in April.

prumba
Activity Score 2
poojagadodia's picture

http://www.WATGame.com
beautiful,creative n effective

poojagadodia
Activity Score 194
i2kreativ's picture

Ramesh

The ad is very good
i hav a doubt how they made the prop/ filters

i2kreativ
Activity Score 4
Doha Qatar |

Ramesh

i2kreativ's picture

Ramesh
Pls tell me soon

i2kreativ
Activity Score 4
Doha Qatar |

Ramesh

keithhy's picture

WOW!! a Great Copycat
pls reference to the old Nike ad.
leo B? Aha!

keithhy
Activity Score 2
Copywriter
awenindo's picture

art is awesome

awenindo
Activity Score 215
ouyang's picture

The long and short of it is that you want to highlight those times when you feel most alive. What makes you feel creative, happy, free, a sense of belonging?
Now that you have your passion in mind it's time to start making it happen. http://www.botte-ugg-bottes.com

ouyang
Activity Score 2
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