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Lion, 2

Campaign
Agency Network: 
Published/Aired: 
April 2008
LiNing Sports:  Lion, 2

Description

Print advertisement created by Leo Burnett, China for LiNing Sports, within the category: Retail Services.

Caption

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku,Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi
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Highest Rated

Guest's picture

its a rip off idea from a NIKE ad

Guest
efox5's picture

Nice campaign!

efox5
Activity Score 85
Jet Lee's picture

The art direction is great.
But I find this campaign a tad too similar to the Nike 'Unleash' Campaign for Singapore's football team:

http://www.theurbanwire.com/stories/images/stories/unleash_lionkhairul...

http://www.theurbanwire.com/stories/images/stories/unleash_singteam.jpg

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
okmar's picture

In china they position their stores next to the nike stores so the campaign similarity is most likely not a coincidence

okmar
Activity Score 29
goveernment marketing
poojagadodia's picture

http://www.WATGame.com
beautiful art direction.,....

poojagadodia
Activity Score 194
mellow yu's picture

In fact,this campaign too early than Nike 'Unleash' Campaign .ShangHai leoburnett carried out the NEW

campaign end of the last year.

Actually,this campaign from executive,ideas to charming than Singapore's Nike 'Unleash' Campaign.er...the sportsman as brave as a lion.How smooth glossy hair with lion.. GOOD Artist!:)

If,If change back lining's logo into nike's .I should never have doubted.

ah....U know, what i mean?

mellow yu
Activity Score 2
sh,lb
达芬奇's picture

这个狮子是用什么软件执行的啊

达芬奇
Activity Score 52
Graphic Designer at 北京 |

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Guest's picture

its a rip off idea from a NIKE ad

Guest
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