Kitten

Campaign
Agency Network: 
Published/Aired: 
August 2008
Lifebuoy:  Kitten

Description

Print advertisement created by Lowe, Indonesia for Lifebuoy, within the category: Health.

Caption

You eat what you touch.

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Art Director: Andruya Andrus
Copywriter: Anton Jaya
Photographer: Jeremy Wong, Nemesis Pictures
Retoucher: Evan, Magic Cube
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Highest Rated

inkk's picture

you (eat, drink, are................ what you touch

inkk
Activity Score 28
ART DIRECTOR
teenquey's picture

well done guys!

teenquey
Activity Score 290
JWT
kien 's picture

Hi,

I think this ad is really nice. Does anyone know which indonesian magazine was this ad placed on?

kien
act's picture

in this world of if you eat what you touched previously, now that i've used a hand wash, shouldn't my food look like hand wash?

act
Activity Score 529
Art Director
StarlaY's picture

If you ever follow this logic (I don't know why any adperson should do on earth, but anyway) the answer is "no". Because after you touch the hand wash, you wash your hands with water. Maybe, your food will look like the towel you dried your hands, if it has to be forced this much.

This is a lovely ad, making its point with wit and nice art direction. Since when we started to look for math logic in metaphors? please don't make comments in sake of being visible. It was written below two versions. wasn't once enough?

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

missed my turn's picture

Yes! Cat croissant!

missed my turn
Activity Score 424
Tincho's picture

Nice!

Tincho
Activity Score 1081
Art Director
keddy's picture

This one rocks!

keddy
Activity Score 122
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

sneakyhands's picture

that's pretty gross, but that is the idea. however, had a little trouble finding the brand. i'm guessing that using the top right corner is the new hotness, but my eye goes center > left > then either next page in the mag or top right.

sneakyhands
Activity Score 1843
Copywriter
weedtweed's picture

i am so not for this campaign.

i find this campaign is enough to stir up controversial shits, but just not in a good way.
perhaps bad news is better than no news. -shrugs-

weedtweed
Activity Score 60
Other
Sudharshan's picture

I totally go with what act has said. U jus stole my words brother. I dont know why its got such a rating. because its looks so dam stupid.TING!

Sudharshan
Activity Score 34
TING - Chennai |

TING!

Spritzera's picture

I like this very much.

Here's a thought: how about you do a version with worms to represent a pasta dish?
Any takers?

Spritzera
Activity Score 6
Rostant DDB
abee_94's picture

ewww...
using worms is too much for this ad...
so.. jerky. You cannot make your audience puke... :D

abee_94
Activity Score 35

Art is creativity
Creativity is art

mandoiii's picture

I love this ad! and... I hate my cat...

mandoiii
Activity Score 27
UCR/UNED
Wordnerd's picture

very nice concept

Wordnerd
Activity Score 6620
Copywriter
AERC's picture

Nice concept, but this image is forced...the cat position is unreal.

AERC
Activity Score 61
Art Director
Wordnerd's picture

that IS the concept. this shows eating a croissant after touching your cat

Wordnerd
Activity Score 6620
Copywriter
inkk's picture

you (eat, drink, are................ what you touch

inkk
Activity Score 28
ART DIRECTOR
december's picture

You not hungry for Hot Pocket, you hungry for cat croissant!

december
Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

diegocontrerast's picture

push december

diegocontrerast
Activity Score 29
Method Creative, SMU
TINO TINO's picture

right concept!! but very STRONG visual??

TINO TINO
Guest's picture

i eat a cat? that looked like croissant?? and so??
very nice visual i admit!!
bad communication inside...

Guest
Istiko's picture

hmm.. idenya brliant!

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

velle's picture

show the opposite of the benefit in the visual; show causal effect of that nonbenefit in headline

velle
Activity Score 1526
Copywriter
dee_art-o's picture

well done, but my favourite is the bull dog-bread

dee_art-o
Activity Score 109
Graphic Designer
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