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Published/Aired: 
July 2009
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Lifebuoy:  Dog
Lifebuoy Print Ad -  Dog

Description

Print advertisement created by Lowe, Indonesia for Lifebuoy, within the category: Health.

Caption

You eat what you touch.

Advertising Agency: Lowe Indonesia Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Copywriter: Anton Jaya
Advertiser's Supervisors: Lusi Suwito, Eka Sugiarto
Planner: Krismalina Sinaga
Account Supervisors: Eby Karsono, Irma Jeanette
Art Director: Andruya Andrus
Illustrator: Evan, Magic Cube
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Highest Rated

chamindarathnayake's picture

wow fantastic grate......

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Guest's picture

Cannes surely lost their taste. This is horrendous.

Guest
Guest's picture

I guess you have lots of taste, right? I mean, you sure could be a great judge at Cannes, right?

Guest
dsklan's picture

yeah!

dsklan
Activity Score 1926
Art Director at homeshop
Prof's picture

love it!

Prof
Activity Score 1449
Copywriter |

Quite really.

alexander_bickov's picture

Very good!

alexander_bickov
Activity Score 3281
Guest's picture

veramente qualcosa di educativo

Guest
mpared's picture

bliah !!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

chamindarathnayake's picture

wow fantastic grate......

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Guest's picture

Once again Cannes print and the judges fail to impress.

Guest
Guest's picture

I mean seriously. who was in Cannes jury this year?

some incredibly mediocre work got awarded.

and to top it all - one of the jurors said that they were after ads that are not for jurors but for real consumers. so how come there are obviouos scam all over this place?

Guest
onestuomo's picture

Are you really serious?
This is the precise copy of last year campaign!

http://adsoftheworld.com/media/print/lifebuoy_kitten

onestuomo
Activity Score 33
Art Director at Art Director at Lowe Pirella Fronzoni
Guest's picture

well, at least it's from the same agency.

Guest
onestuomo's picture

Are you really serious?
This is the precise copy of last year campaign!

http://adsoftheworld.com/media/print/lifebuoy_kitten

onestuomo
Activity Score 33
Art Director at Art Director at Lowe Pirella Fronzoni
WeirdDog's picture

I don't know if this done last year,
but this year I saw them both at Cannes.
(kitten & dog, like a series)

I still like them & I'm really serious.

WeirdDog
Activity Score 209
Guest's picture

I don't think this is Cannes worthy, but it still made me laugh.

Guest
Guest's picture

this is awesome, simple yet powerful. And if the copy works why change it?

Guest
Guest's picture

it has been done before. many times..

Guest
Chopper's picture

For Chinese market?

Chopper
Activity Score 1015
Notorious's picture

done b4

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

yeah done during last year but they submit it now...what's wrong?

Guest
Guest's picture

nice idea

Guest
louis's picture

Attractive and clever!

louis
Activity Score 8
Art Director
sunilpanikker's picture

fantastic!!!

sunilpanikker
Activity Score 24
Art Director at impact advertising, sharjah
carlo's picture

hahaha... great post production.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

Guest's picture

Thats good

Guest
Guest's picture

eeyyywww

Guest
Guest's picture

this is amazing,

Guest
Guest's picture

I love it.

Guest
Guest's picture

I'd like to have a slice please!

Guest
dee_art-o's picture

fantastic concept and artwork

dee_art-o
Activity Score 109
Graphic Designer
R B's picture

a bread loaf looking like a dog and it gets a cannes?

R B
Activity Score 314
Copywriter
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