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Mob

Campaign
Agency Network: 
Published/Aired: 
September 2009
LG:  Mob

Description

Print advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Caption

LG side-by-side with TV. Entertainment and technology in your kitchen.

Advertising Agency: Y&R Brazil, São Paulo, Brazil
Creative Director: Marco Versolato
Art Directors / Copywriters: Rafael Segri, Fernando Mattei, Natan Magalhães, Leonardo Brito
Photographers: Art Luz
Retoucher: Art Luz
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Guest's picture

Wow! loving the idea and the product..
But not so sure about the dead body though

Guest
RAM KATE's picture

Convincing idea. Excellent

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

Guest's picture

Good Very Good... Excellente idea

Guest
Guest's picture

I loved,
gread artdirection and idea.

Guest
bknowlden's picture

Nice work for a strange product? Seriously, how lazy are we that we need a tv while we're getting food?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

Have people really become so addicted to TV that's on other appliances?

Guest
Wordnerd's picture

that thing is about the most unnecessary crap i've ever seen

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Great.

I love the idea and the art direction,

Guest
Guest's picture

that is REEEAALLY USELES!! and i want one!!!

Guest
Guest's picture

jajajajjaja i like it, but shure that the client mind didn't approve that!

Guest
Guest's picture

A very good campaign for a very stranger product, but i like the sarcasm and the dark feeling of this.

Guest
Guest's picture

One More amazing visual brasiliam ad.

congrats

Guest
Guest's picture

Works for me.
Nice Work

Guest
alexander_bickov's picture

Funny

alexander_bickov
Activity Score 3281
Guest's picture

A+

Guest
FULLYLOADED's picture

Campaigns works.Thought in this one the dead body looks to much likes he's leaning and stops me from believing it.
But on another note, is it really necessary to have a TV on your fridge?? Each to their own of course.

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
Guest's picture

I want one of this, maybe i change my sofa to my kitchen.
First class job,

Guest
Guest's picture

Is it a fridge-TV orrrrr a TV-fridge? These questions must be asked!!! will the consumer stick it in their living room with their blu ray on top or will they stick it in the kitchen with a box of frosties on top? I seriously feel anyone mental enough to buy this product would go for the living room option. like many people on here I have to say - I fear for the human race when we get to the point of thinking a TV on a fridge is a good idea, AND who in their right mind is going to stand in front of their fridge for 3 hrs and watch titanic- or casino - or enjoy a mornings viewing of nightmare on elm street whilst their 5yr old eats her pop tarts.

I seriously cant see how this is a successful ad/campaign... movie on your fridge-tv = finding dead bodies pertaining to the movie inside the freezer? this one works kinda, at least better than the titanic one which is just thrown in there i think; but doesnt work as well as the horror movie one.

Guest
Guest's picture

hey, i agree with the last comment..it's really not necessary.. but why the dead body?

Guest
Guest's picture

I don't know about the product, but i'm here to comment about the ad, I really like ths one, for me make sense the dead body if you are watching a movie like the godfather or anyother mafia thing.good work.

Guest
Guest's picture

Well done Brazil.

Guest
CGilb09's picture

No wonder Brazil can win so many awards...their culture is fine with associating dead bodies with their food storage unit. If you ask me, it's much more challenging to do good work in the states where society's parameter of acceptance is much, much smaller.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Guest's picture

Man, i think you ar taking advertising to serious, i've lived and worked in Brazil for 3 years and i saw there exactly what i saw the last 2 years that i'm living in u.s
Very difficult clients, hard work agencies and a lot, really a lot of really good art directors and copywriters. For me this ad is freakin good .
.

Guest
CGilb09's picture

I have no doubt in my mind this ad would "offend" some group or organization in the U.S. and would be pulled before it even had legs to run. Americans take things much more literally...dead bodies in the fridge? Not very appetizing.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Guest's picture

the regulamentation organ in Brazil is extreeeemely picky... if it would offend someone, this one would be the consumer or the client. I do think ppl have a wrong idea of Brazil being a extremely liberal country. In fact, it's quite the opposite.

Guest
Guest's picture

In this point i think ur right.tôo bad for us Americans.

Guest
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