Fail, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009
Lentheric Solo:  Fail, 1

Description

Print advertisement created by Bester Burke, South Africa for Lentheric Solo, within the category: Health.

Caption

Up your game.

Advertising Agency: Bester Burke, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Copywriter: Jed Dawson
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Highest Rated

macuser's picture

Thanks, makes a bit more sense now that someone's explained the idea somewhat. I still don't think the concept is tied together enough at the moment though. Hot girls, looking sexy is good and everything, but there needs to be more on the page to hook the audience by the wallet and not by the penis. Because that's all that's coming across. Sex. Dirty, dirty sex.

macuser
Activity Score 32
Mandark's picture

i like the FHM-type photography...but I don't see why fail? i mean...this is as good as they get...unless...the parfume makes them smarter...sexy is there already...maybe it'a a perfume for gay men?

I wouldn't mind failing next to a woman like that...

Mandark
Activity Score 393
copywriter |

"U think it's perfect?! Press delete and start again!"

Guest's picture

u think the girl is perfect? press solo and start again.

seriously, with this solo-shit even the most adorable girl isn't enough. must contain glue or something like that.

Guest
macuser's picture

Thanks, makes a bit more sense now that someone's explained the idea somewhat. I still don't think the concept is tied together enough at the moment though. Hot girls, looking sexy is good and everything, but there needs to be more on the page to hook the audience by the wallet and not by the penis. Because that's all that's coming across. Sex. Dirty, dirty sex.

macuser
Activity Score 32
Guest's picture

it's basically this idea http://www.nmauk.co.uk/nma/uploads/7347/highres/volkswagen_lemon_hires... far worse executed and unpimped with sex.

Guest
macuser's picture

That VW ad is great isn't it.

macuser
Activity Score 32
Guest's picture

Accepted. Accepted. Accepted. Any day. Any time. Any where.
http://sandeepmakam.blogspot.com/2007/10/axn-ripleys.html#links

Guest
rkdigital's picture

nice body, but tits looks a bit soft, what do you think guys, is it good dna art direction?

rkdigital
Activity Score 116
Art Director
Guest's picture

tits that look soft are okay, you have to worry when they look hard, lumpy and implant-y. fucking gross

Guest
i_i's picture

still failed

i_i
Activity Score 328
Guest's picture

up you brains, FAIL.

Guest
Guest's picture

up you brains, FAIL.

Guest
Guest's picture

wtf?
anyway, i don't care. my first impression was that it looks like a shitty solarium or gym ad. so my interest stopped here. i dont even care what the product is.

just wondering why it is here.

Guest
Guest's picture

only a nice girl for wathever ad? maybe to put in the middle of the road? mmmm.... time to wake up......!
NG

Guest
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