No signal

Agency Network: 
Published/Aired: 
June 2008
Land Rover:  No signal
Land Rover Print Ad -  No signal

Description

Print advertisement created by Promoplan, Chile for Land Rover, within the category: Automotive.

Advertising Agency: Promoplan FC, Santiago de Chile, Chile
Creative Directors: Luis Silva, Ricardo Pau
Art Director: Juan Pablo Caraballo
Copywriter: Rodrigo Avalos
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Highest Rated

j2mango's picture

no comment

j2mango
Activity Score 534
Other
j2mango's picture

no comment

j2mango
Activity Score 534
Other
samuelcarlos's picture

One of the downfalls of underground parking. Follow the yellow arrows and you'll be ok.

samuelcarlos
Activity Score 110
Art Director
Crisp One's picture

funniest comment on the whole page...........HA!

Crisp One
Activity Score 2005
Other at New York
shaft_drive's picture

nice 'un, mate.

shaft_drive
Activity Score 273
Creative Director
Slashweasel's picture

Somebody clearly has no idea how GPS works. Unless this landrover is on another planet?

Slashweasel
Activity Score 104
Copywriter
wuynhvu's picture

I don't know what's the hell is it????

wuynhvu
Activity Score 10
Graphic Design
Heads's picture

6,5/10.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

roman-schwienbacher.com's picture

thats where you want so ride your land rover.
there space for improvement on this one.

roman-schwienba...
Activity Score 1021
Photographer
gmint7's picture

:::J:::
thats where you want to ride your land rover.
down under at basement carpark.

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

miko1aj's picture

brave client.

miko1aj
Activity Score 3082
Goblin's picture

exactly!!!

WWW.MULTIMEDIA-STOCK.COM
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Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

gomez's picture

? Do you really think the client ever saw this? Wake up!

gomez
Activity Score 29
Art Director
EscolaElisava's picture

/\
| |
| |
ha ha!

i do not dislike it , tho

EscolaElisava
Activity Score 106
zaion trades
Rami Qaddoumi's picture

loooove it very smaaaaart and simple

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
onemilkid's picture

What is so smart about it?

The GPS signal works around the globe (therefore Global Positioning System), so I would conclude: Land Rover vehicles come with a broken navigation. Well, that's a good job.

onemilkid
Activity Score 111
Copywriter
andré ™'s picture

Or perhaps the SUV is somewhere outside the planet. The execution is not clear, it needs some more art direction.

The concept idea is very good though.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

federo's picture

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

federo
Activity Score 781
advertising agency
federo's picture

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

federo
Activity Score 781
advertising agency
federo's picture

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

federo
Activity Score 781
advertising agency
Both Sides of the Brain's picture

Red Signal for this ad.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
monicamexico's picture

That's pretty cool.

monicamexico
Activity Score 830
Slashweasel's picture

unadulterated rubbish

Slashweasel
Activity Score 104
Copywriter
Dozer's picture

what's the point, call me ignorant, but i really don't get it, what is the benefit : "with land rover i won't need GPS?"
XD

Dozer
Activity Score 149
monotone's picture

I think it's more like "land rover will take you to remote places (where not even gps works)"

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

BillyBern's picture

Very smart... it doesn´t matter how GPS system works, the idea of arrive anywhere with the car is the important here, and that is the benefit too.
Nice work!

BillyBern
Activity Score 84
Copywriter
Frits Harkema's picture

Soon, aliens will come and eat the driver.

Frits Harkema
Activity Score 713
Antwerpen
Hector San's picture

I like it.
Yes, it’s an exaggeration, but we all get the message. Land Rover takes you as far as you want.
Besides, exaggeration has always been an advertising resource.

Hector San
Activity Score 15
XL's picture

I want to hate this ad.

But I can't. It's just SO close to being a great insight. Perhaps the "No Signal" isn't the right message because like the other comments have said, a GPS would not be out of signal range, but it's in the right vein. Maybe if it were a map with unknown features on it? As in, we know where on the planet you are, but no one has been there before so we don't know where you are in that respect. Don't know.

All I know is that it's really close as it is, it's just not quite it. Keep trying. I really would like to see where this ad can evolve to.

XL
Activity Score 214
whitespace's picture

So the inbuilt GPS system is crap.

whitespace
Activity Score 1953
Creative Director
StuartLittle's picture

what is this

StuartLittle
Activity Score 466
Other
NatalieM's picture

Clever, but the mainstream population might take this ad in a negative way since they might not get it.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

David Hasselblad's picture

What she said ^

I like the exaggeration of being off the planet but my mom won't get it.

David Hasselblad
Activity Score 120
Amsterdam
®'s picture

i dont think they meant off the planet....so we have amazing 4x4 traction but lousy GPS... i donno...

®
Activity Score 131
Art Director
Absolut M's picture

Global Positioning System

where is your land rover???
Space? moon?

Absolut M
Activity Score 1069
Marketing Manager
adryha's picture

LAND ROVER consumers tend to "explore" or at least that's the purpose of the car, GPS won't even find you only if you drive a LAND ROVER

adryha
Activity Score 65
Vértice Comunicación
Guest's picture

Perhaps this vehicle has gone too far in an unknown land that even the GPS doesn't know where they are now, resulting that this vehicle can bring to some incredible places on the earth...

Guest
Guest's picture

if they showed a tiny bit out of the window showing the surface of the moon (just a sliver will do), it'd be so much better. else it's just underground parking.

Guest
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