ADVERTISING

Land Rover

Outspiration

Agency: Spark44

Description

Research by the University of Exeter revealed that everybody needs to spend a minimum of two hours a week outside for their health and wellbeing, but shockingly, 40% of UK working adults fail to spend even the minimum amount of time outdoors. Through their #Outspiration campaign, Land Rover wants to help the whole nation to get their ‘2-a-week’ and plans to track progress against this over the next few years.
The ‘Outspiration Hunt’ game inspires everyone to explore hidden gems around the UK, turning the whole of Britain into a real-world map of inspiring locations. By visiting OutspirationHunt.com, powered by the location-based experiences platform Landmrk, people can discover hidden gems in their area, collect digital badges unique to each visit and enter a competition to win exciting prizes by locating and tapping on augmented reality location map pins. Prizes include a luxury week-long adventure holiday in Scotland with a Land Rover for the duration, ten luxury weekends powered by the brand’s subscription service, The Out and a host of smaller rewards.

This professional campaign titled 'Outspiration' was published in United Kingdom in May, 2021. It was created for the brand: Land Rover, by ad agency: Spark44. This Integrated medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted about 1 year ago.

Credits

Creative Agency: Spark44 London, UK
Creative Directors: Matt Statham, Chris McDonald 
Art Director: Ben Breathwick
Copywriter: Rob Ganguly
Lead Designer: Greg Berry
Strategy Director: Liz Wolstenholme
Head of UK: Chris Newby
Business Director : Hannah Sawford
Account Director: Stephanie Taylor 
Senior Account Manager: Maddie Thew 
Director of Production: Savana Jones Middleton 
Media Agency: Dentsu X 
Global Client Partner: Oliver Wollaston
Strategy Partner: Anna Palmer
Client Partner: Will Moore
Account Director: Dani Eriksson
Account Manager: Hugh Fitz-Gibbon

Instituto Homem...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.