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Family Line Up

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

Truth: We have a primal urge to ‘look on the other side of the mountain’, to escape, walk, run, swim and discover new things.

Idea: This idea is about encouraging people to chase down discovery. It seeks to inflame the itch to explore all those places, people and activities that remain unexplored to them. It will naturally inspire the mini and massive adventures, special moments and legendary stories. We can own this better than anyone because we have the vehicle that’s more versatile than anyone.

After all, ‘discovery’ is a belief we wear on our badge.

NEVER STOP DISCOVERING

Print advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Caption

NEVER STOP DISCOVERING

Advertising Agency: Spark44, London, United Kingdom
Global Chief Creative Officer: Brian Fraser
Creative Director: Lee Aldridge
Art Directors: Jamie Woodington, John Sutcliffe
Copywriters Richard Fox-Robinson, Martin Cox
Photographer: Richard Prescott
Retoucher: Oli Carver
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