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Elephant

Campaign
Agency Network: 
Published/Aired: 
April 2018

Description

Land Rover Defender, an automotive icon that has been renowned thanks to its off-road capabilities since 1948. To the disappointment of 4x4 drivers around the world, the Defender was discontinued on January 2016, just over two years ago. Having said that, the icon will return. Meanwhile, Land Rover Israel is determined to keep the brand, the icon and the legend alive within the minds of its loyal followers.

Print advertisement created by M&C Saatchi, Israel for Land Rover, within the category: Automotive.

Caption

Two years without the defender

Advertising Agency: M&C Saatchi, Tel Aviv, Israel
Creative Director / Copywriter: Tzur Golan
Designer: Aviram Segev
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