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Published/Aired: 
March 2011
Kyiv Music College:  DNA
Kyiv Music College Print Ad -  DNA

Description

Print advertisement created by Kaffeine, Ukraine for Kyiv Music College, within the category: Education.

Caption

Franz Schubert, Sergey Rakhmaninov, Sviatoslav Richter, Johannes Brahms, Ludwig Van Beethoven, Franz Liszt, Frederic Chopin... Who is next?

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk
Illustrator: Roman Davydyuk
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Magood's picture

Maybe I'm stupid, but I don't get it...

Magood
Activity Score 125
Copywriter
TSD Agency's picture

DNA of genius pianists like Franz Schubert, Sergey Rakhmaninov, Sviatoslav Richter, Johannes Brahms, Ludwig Van Beethoven, Franz Liszt, Frederic Chopin could be looking like shown on the poster. (http://en.wikipedia.org/wiki/DNA)

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

Sephi's picture

it means a natural musician~may be~

Sephi
Activity Score 139
Art Director at Shanghai,China
Ameer Saban's picture

Not single-minded - Keyboard/DNA/Who's next?

Ameer Saban
Activity Score 33

Copywriter

TSD Agency's picture

Who's next to be genius )

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

atb2005's picture

Another great ad, Dima. Very nice.

atb2005
Activity Score 13557
Billoughsby's picture

Yes. Feels right, looks great, makes perfect sense.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Oblabla's picture

agree!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

YJ's picture

I really like the art, but not really digging the type treatment with the orange dimensional block.

YJ
Activity Score 376
Art Director
rephlex's picture

elegant. inspiring.

rephlex
Activity Score 64
Creative Director |

aphex

rastaparta's picture

Very good solution to the briefing!! I agree with it.

rastaparta
Activity Score 158
Art Director
Ted Malsam's picture

I like it very much and the metaphorical DNA spiral is the right visual image for the text message:"Franz Schubert, Sergey Rakhmaninov, Sviatoslav Richter, Johannes Brahms, Ludwig Van Beethoven, Franz Liszt, Frederic Chopin... Who is next?". Who is the next genius in line, maybe you have the genius genes the only thing you need is a proper college. This type of interesting and inspiring ad made me to obtain my and I am glad I followed their message. I agree with rephlex, the right word for this ad is: Elegant.

Ted Malsam
Activity Score 2
zhangcuihaoyun's picture

规则流畅钢琴键盘......

zhangcuihaoyun
Activity Score 43
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