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Can, 2

Campaign
Agency Network: 
Published/Aired: 
September 2007
Kingfisher:  Can, 2
Kingfisher Print Ad -  Can, 2

Also From This Campaign 2

Description

Print advertisement created by JWT, India for Kingfisher, within the category: Alcoholic Drinks.

Advertising Agency: JWT, Bangalore, India
Creative Director: Tina Sachdev
Art Director: Krishnaprasad Balakrishnan
Copywriters: Tina Sachdev, Arati Rao
Illustrators: Balu, Raviraj Patil
Photographer: Jagadeesh Narayan
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Highest Rated

Guest commenter's picture

It could be a great ad but not for a beer....sorry.

Guest commenter
SeanMartin's picture

Is there some local thing here I'm missing?

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No, I am not a media buyer.

SeanMartin
drunk dave's picture

Not a clue. Is it meant to be a plant holding a flower 'the beer'? If it was a humming bird that would make sense. Someone please explain this ad to stupid old me.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
ivan's picture

I was told the leafs represent freshness.

ivan
Creative Director at Ads of the World
Renan Correa's picture

Freshness with a plant? I dont know if couses this impact... but, at least, is different...
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www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

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www.cargocollective.com/renancorrea

sneakyhands's picture

nice beauty shot, but no message whatsoever. so this is the 'king of good times'? the position has really gone downhill since spuds mackenzie. but nice beauty shot.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

It could be a great ad but not for a beer....sorry.

Guest commenter
STRTLRS's picture

So fresh a plant would drink it. Ok, what a waste of a beautiful visual.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

Guest commenter's picture

true. but great looking shot.

Guest commenter
Guest commenter's picture

what is draught doing on it? draught beer now in a can?? fresh as in draught, plant as in fresh....wheee...finally got there. Is that it?? good visual but maybe the product wont sell. Draught beer in a can??? Is this product genuine? smells like a scam...!

Guest commenter
SeanMartin's picture

It's qute real. Our company did a project for KingFisher, and this was in the corporate ID materials.

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No, I am not a media buyer.

SeanMartin
Guest commenter's picture

nice art direction, beautiful visual.

Guest commenter
Guest commenter's picture

This despite not being able to advertise alcohol in india. good effort to establish freshness.

Guest commenter
carljoshua's picture

visually looks nice but i don't get it though is anyone able to explain it to me? its a nice visual though i have to say

carljoshua
Activity Score 7
TATU Multimedia Productions
Guest's picture

hey guys guess what, the image was manipulated/retouched by one of my senior .... what correction it is perfect finishing.

Guest
Guest's picture

why did u guys execute the second thought? why?
should have gone ahead with the first thought.
Would at least have had an excuse.

Guest
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