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December 2008
Jie Yun Express:  SWAT
Jie Yun Express Print Ad -  SWAT

Description

Print advertisement created by Firstell, China for Jie Yun Express, within the category: Transport.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Directors: Rich Shiue
Art Directors: Rich Shiue, Jonnal Chang, Lii Chiagn, Kens Cao
Copywriters: Murphy Chou, Giant Kung
Photographers: Lai, Jer-I
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Guest's picture

he got there before them?

Guest
ivan's picture

He knows the area better then they do.

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

SO JEEP.

Guest
SeanMartin's picture

LOL - anyone who's ever seen these neighbourhoods first hand knows how really, really effective this is at getting the message across.

--------------------------

www.joey-aristophanes.com

SeanMartin
Guest's picture

recycled DHL ad that wasn't sold?

Guest
puppiepoppy's picture

Same idea as the DHL ad from Phil, with the aborigine asking for the road direction from the DHL chap.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

It's Jie Yun, not Yie Yun.

Guest
ivan's picture

Fixed it.

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

impressive

Guest
Guest's picture

Asking the SWAT guys to pick the parcel for him?

Guest
Guest's picture

Copywriters: Murphy Chou, Giant Kung
So, where's the copyline?......

Guest
ivan's picture

Copywriters do not only write copy. They conceptualize most of all.

ivan
Activity Score 12
Creative Director at Ads of the World
capywriter's picture

You must have written that line somewhere so you can easily copy/paste it :)
Thanks for backing us (copies) up ;)

capywriter
Activity Score 5512
Copywriter at Freelance
puppiepoppy's picture

OK, here's the scenario....

The SWAT wanted to go in and take down the baddies. The commander decided to be the 'hero', changed into a delivery guy attire. Briefed his guys for the last time before he goes in and finish up the job, by himself. Bastard!

Hmmn, but again, he might fail and expose his own cover since he forgotten to change his SWAT boots. *wink wink

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

unmanman's picture

greetings

i wonder if thr is some copy since it does mention copywriters

unmanman
Activity Score 118

ga ga goo goo ga ga...

Guest's picture

where I come from, a copywriter can also have an ideea. he/she doesn't have to write a text in order to be recognized as one of the authors of that idea...
ps: i'm an art, but i don't work alone
ps2: nice art

Guest
Guest's picture

old idea,old excution

Guest
Guest's picture

Their logo, reveals dat copycat-shit.
Ok Idea, Bad brand image.

Guest
Guest's picture

welcome to china. where copycat brands and logos are commonplace. chinese used to be a very original culture. then capitalism bred counterfeiters and imitators.

Guest
Guest's picture

Nice Photo. Nice idea (already seen). Uncohomprensible for 99% of th epopulation. Fake 100%.

Guest
takyuz's picture

nice

takyuz
Activity Score 120
Creative Director
AdvMan's picture

Good Brand message but special force easy target on this area :)

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

too hungry for awards....

Guest
Quickgun's picture

Damn cool idea, I'm lovin it. good job buddies!

Quickgun
Activity Score 427
Art Director at Bangalore
evansgarcia's picture

fun

evansgarcia
Activity Score 14
Web Designer
Guest's picture

Cool Idea! Sometimes i think ideas have to return to this

Guest
Guest's picture

SWAT guys are asian?

Guest
Guest's picture

hey moron. the ad is from china.

Guest
Guest's picture

尽管没听过这个快递公司,但这个创意的确牛!

Guest
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