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Take The Wheel

Published/Aired: 
April 2019
Jeep: Take The Wheel
Jeep: Take The Wheel
Jeep: Take The Wheel
Jeep Print Ad - Take The Wheel
Jeep Print Ad - Take The Wheel
Jeep Print Ad - Take The Wheel

Description

Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.

Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.

Print advertisement created by Miami Ad School, India for Jeep, within the category: Automotive.

Advertising School: Miami Ad School, Mumbai, India
Art Directors: Ria Kulkarni, Saloni Doshi
Copywriter: Palak Kapadia
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