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Mountain

Campaign
Agency Network: 
Published/Aired: 
December 2014
Jeep:  Mountain

Description

Print advertisement created by Publicis, Canada for Jeep, within the category: Automotive.

Advertising Agency: Publicis, Montreal, Canada
Creative Director: Nicolas Massey
Art Director: Bogdan Truta
Copywriter: Kristian Bakkegaard Andersen
Client Services: Claude Chagnon, Faten Kassem
Photography: Shutterstock
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damnson's picture

Doesn't work for me.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Three ad busts.

kleenex
Activity Score 57501
Web Designer/Developer
Lanwei's picture

I like the three graphic ads, simple but powerful. The frames and the pictures are just like the views that can be seen from drivers' perspective, combined with the two rearview mirrors. The three magnificent landscapes are very impressive, snow mountains, desert and tropical rain forest. These scenes are all not able to be seen in the urban areas. So it illustrates that if you buy a Jeep, you can see the beautiful views you may never seen before, because Jeep has superb off-road performance. This set of poster may arouse potential customers' awareness of going out of the boring city and to enjoy the nature. In addition, these poster are so elegant that audiences can be taken into the scene of a painting gallery. Also, the shape of the rearview mirrors are rectangular that is one of the feature of Jeep. This point can help customers to distinguish Jeep from others.

Lanwei
Activity Score 14

Lanwei

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