Jungle

Campaign
Agency Network: 
Published/Aired: 
September 2008
Jeep:  Jungle

Description

Print advertisement created by BBDO, Canada for Jeep, within the category: Automotive.

Advertising Agency: BBDO Canada
Creative Director: Ian MacKellar
Art Directors / Copywriters: Andrew Hart / Adam Bailey
Illustrator: Andrew Hart
Photographers: Michael Fay, James Balog, Adalberto Rios Szalay
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advert2ad's picture

Good..
Will it be more effective if it says...
"Sorry, but we dont have imagery............
Try using JEEP for navigating there..." or
Try using JEEP for wider look here"

-Sandy.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

Guest's picture

test. ignore!

Guest
Guest's picture

Nice.

But please...stop making these nice print ads. When do the people from Jeep or the agency wake up?

There are bigger problems with the brand. You can make 1200 nice print ads, but we ALL KNOW already that a Jeep can drive through everything. Problem is that nobody (at least in Europe) wants to drive a plastic car from the inside.

Think about other ways to get people in a Jeep. Do/say something that makes sure they don't care about the plastic. Have a digital experience, be creative. There is so much more in the brand, than a print ad. But this is all i see most of the time.

And I've worked on Jeep at BBDO...;-)

Wouter

Guest
Guest's picture

Good word!

Guest
Guest's picture

Go park a Jeep at these locations and it will get locked into Google Earth, would be a great ambient.
--
www.brandonknowlden.com

Guest
Guest's picture

done in brazil, cant find it though

Guest
Guest's picture

done in brazil, cant find it though

Guest
guepaje's picture

clear.

guepaje
Activity Score 133
Art Director
warreno's picture

This is a quite clever little series, and one I suspect will baffle more than a few unless it's deployed in the right publications. This is a far cry from the rugged backwoods mountain man image I've often associated with Jeep; they seem to be skewing toward a more nerdy demo with these ads.

warreno
Activity Score 222
Guest's picture

I had some similar basic idea for brand Estonia.

Guest
samwanzer28's picture

Good idea.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

premc's picture

wow ! Interesting !!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

Done by F/Nazca (Brazil) for SOS Mata Atlantica

Guest
Guest's picture

Done in Brazil by Click

Guest
Guest's picture

The work for SOS Mata Atlantica done by F/Nazca is a completely different idea. It talks about deforestation. This is says Jeep goes where no one else does.

Guest
Guest's picture

"Done, done, done"
Who cares? If it's good and if it sells, then go for it!

Guest
Guest's picture

2009 Cannes finalist

Guest
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