Giraffe

Agency Network: 
Published/Aired: 
February 2013
Jeep:  Giraffe
Jeep Print Ad -  Giraffe

Description

Print advertisement created by Republik, New Zealand for Jeep, within the category: Automotive.

Caption

The New Jeep Grand Cherokee with Quadra Lift adjustable ride height.

Advertising Agency: Republik, Auckland, New Zealand
Creative Director / Art Director: Andrew Sims
Copywriter: Duncan Blair
Account Director: Heath Boot
Retoucher: Peter Barker
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Grrrr's picture

So-so.

Grrrr
Activity Score 1961
Illustrator
baliais's picture

Ok next

baliais
Activity Score 2614
Graphic Designer
pierrelastname's picture

ZZZZZZ student approach

pierrelastname
Activity Score 2865
Copywriter
Seldoon Eeffoc's picture

I think that a better angle would be more appropriate for this. It seems a bit too straight on, though it could certainly be worse composition wise.

Seldoon Eeffoc
Activity Score 104
Graphic Designer at Wichita State University
tirthomitro's picture

done by a shock absorber maker som zillion years ago

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

eins-eins-null's picture

what is the benefit of adjusting the height to wow-so-fuckin-high-height? perhaps its about me but i really dont like ads that only work by exaggerations.

eins-eins-null
Activity Score 894
Copywriter
bate_palmas's picture

It's not an exaggeration when it can be measured, and that's the biggest problem with this ad. No way in hell the car will go as high as that, unless it's a very small giraffe.

bate_palmas
Activity Score 1479
hmaffia's picture

Congratulations, Sir. You know pretty well how advertising works.

hmaffia
Activity Score 744
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

eins-eins-null's picture

not that its really important, but... if you can't go that high but tell everyone you can - it's what i call an exaggeration. that might be my fault ... wait, no, its not my fault. it's the damn language's.

eins-eins-null
Activity Score 894
Copywriter
Siddarth Basavaraj's picture

First-thought kind ad!

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Phiinter's picture

done yes but its not bad either. Yes perhaps they should have chosen a stronger USP but maybe this is just about the best.

Phiinter
Activity Score 20
Copywriter at Noah' s Ark Creative
guajiro's picture

not bad at all. message is clear at least.
could be executed better photoshop wise, sure.

guajiro
Activity Score 127
Art Director at **B
Tiernanmc's picture

Lazy approach?

Tiernanmc
Activity Score 18
University of Ulster
kleenex's picture

You have got to be kidding me.

kleenex
Activity Score 58777
Web Designer/Developer
Shridevi's picture

Nice idea :D and execution

Shridevi
Activity Score 184
Graphic Designer
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