Swim

Campaign
Agency Network: 
Published/Aired: 
March 2008
IMAX:  Swim

Description

Print advertisement created by Loud, Australia for IMAX, within the category: Recreation, Leisure.

Caption

In case of emergency swim to the nearest exit.

Advertising Agency: LOUD, Sydney, Australia
Creative Director: Andy Firth
Art Director / Illustrator: Mo Shono
Copywriter: Luke Fox
Photographer: Mark Mawson
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JAGGY's picture

This one is horrifying!

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

wearmysocks's picture

Worst of the three.
------------------------------------
Energizer Bunny arrested, charged with battery.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

sloppy4's picture

if these were video game ads they'd be terrible. and they're not much better as imax ideas.

sloppy4
Activity Score 1492
troika02's picture

cool, great shot. so what's this all about?

troika02
Activity Score 212
Graphic Designer at Graphic Designer
andrej dwin's picture

this one's cool.
all together work fine. each one alone probably doesn't do the trick.
still, I'd say one of the better ads for IMAX I've seen (not that there were that many of them there...)

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

andrej dwin's picture

this one's cool.
all together work fine. each one alone probably doesn't do the trick.
still, I'd say one of the better ads for IMAX I've seen (not that there were that many of them there...)

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

halfstring's picture

Cool shoes.

halfstring
Activity Score 288
Graphic Designer
jazarah's picture

not getting it

jazarah
Activity Score 1262
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