We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.
This professional campaign titled 'IMAX is believing, Explosion, IMAX is believing, UFO, IMA...' was published in Canada in May, 2012. It was created for the brand: IMAX, by ad agency: Sid Lee. This Print medium campaign is related to the Recreation, Leisure industry and contains 6 media assets. It was submitted about 10 years ago.
Advertising Agency: Sid Lee, Montreal, Canada
Creative Directors: Jessie Sternthal, Yann Mooney
Art Director: David Bombardier
Copywriter: Jessie Sternthal
Additional credits: Sylvain Jacques, Sarah Dery, Sonya Bacon, Vincent Malo, Marie-Julie Cossette, Thomas Hougaz, Éliane Rondou