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advert2ad's picture

4/5.
Great....
Toooooo GOOD.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

maung's picture

awesome!!!

maung
Activity Score 48
Creative Director
mrtalented's picture

the idea is nice but the art direction is poorly done. hugging the (in)visible text is a bit creepy if you done it wrong. a tighter shot of a female hand holding a letter and connected with a formed text of a guy's hand might me less creepy. or at least make her close her eyes and change her wardrobe will help.

mrtalented
Activity Score 2171
Creative Director
addyhoch10's picture

i agree, i don't like the picture either. he looks like a mummy.
the idea's ok

addyhoch10
Activity Score 2592
Art Director
mrtalented's picture

be touched by a mummy! lol

mrtalented
Activity Score 2171
Creative Director
A. J. SMITH's picture

a yummy mummy would be nice, but not a creature of the undead... unless necrophelia is your bag

A. J. SMITH
Activity Score 2822
shaft_drive's picture

your entire comment, philosophy and life is a failure.

shaft_drive
Activity Score 273
Creative Director
mrtalented's picture

this web is for sharing ads and comments about the ads. if you have problems about reading/accepting other people's comments, then don't access.

read my comment again. it suggested what i think it will improve this ad. everyone shares the same rules. take it or leave it.

i don't think judging other people's lives without knowing them personally will make anyone smarter.

mrtalented
Activity Score 2171
Creative Director
Another People's picture

You freaking arrogant, anus-looking moron. If all people in the the world would follow your advice, all ads in the world would look the same. Bug off.

Another People
Activity Score 107
Art Director
mrtalented's picture

i never forced or hope anyone in this world to follow my advices. i'm just here sharing my comments about the ads. and you are here to judge people you never knew?

enough said...

mrtalented
Activity Score 2171
Creative Director
A. J. SMITH's picture

Ooof.

So harsh.

I hope I'm never on your bad side.

A. J. SMITH
Activity Score 2822
Jonny Lonestar's picture

yes. something about spelling out what i should read as a very personal moment, complete with faces, bodies, etc.

I am not as connected as I could have been were I able to imagine myself in the situation.

Jonny Lonestar
Activity Score 282
Art Director
tiny_wordz's picture

great idea! nice one, ivan.

tiny_wordz
Activity Score 325
Copywriter
simpsonson's picture

it´s ok...average idea nicely executed...

simpsonson
Activity Score 136
Copywriter
nuclearshower's picture

Love the idea! but I dont like the girl facial expression... is like shes been thinking something else.. maybe other guy since her bf is away..

nuclearshower
Activity Score 233
Art Director
advert2ad's picture

i agree...
i think better with eyes closed.

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

me thinks's picture

It can't get better than this..Salutes

me thinks
Activity Score 722
Copywriter
amit parekh's picture

nice art

amit parekh
Activity Score 283
Art Director
Another People's picture

i like it!

Another People
Activity Score 107
Art Director
lsadunb's picture

This girl is an amateur. She is holding a big laugh.

lsadunb
Activity Score 571
Copywriter
jmcho's picture

hmm reminds me of the frighteners.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
sherman's picture

bizarre but a lovely message

sherman
Activity Score 153
Other
everartz's picture

thumbs up!

everartz
Activity Score 7613
Art Director |

| everartz |

DK's picture

Well done. great idea. well directed. love the look in the girls eyes. art has just the right shock value to get your attention.

DK
Activity Score 43
Art Director |

---------------------------------
If it dont sell it aint creative

Dick Huges's picture

I like it. But I would like to see that well done.

Dick Huges
Activity Score 937
Copywriter
Ney Frances's picture

the insight is really good but the image f***ed the beautiful concept! shame on the art director

...

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Desi's picture

good execution.

Desi
Activity Score 1042
Erik's picture

hmm.. it's beautiful but it doesn't feel right. I agree with some comments above me. It feels like the girl is sending a letter to his dead boyfriend.
It looks visually awesome though.

Erik
Activity Score 88
Art Director
firat's picture

Agency: M&C Saatchi Melbourne
Creative Team: Steve Crawford, Murray Bransgrove, Rebecca Hannah, Doogie Chapman
Photography: Christopher Tovo
Retouch: Ed Crol

--

firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

ivan's picture

Thanks firat!

ivan
Creative Director at Ads of the World
JPWrites's picture

Nice and haven't seen anything like this before. A challenging job for the art and photography.

JPWrites
Activity Score 238
Copywriter
dfish's picture

Absolutely freaky. And it's really just a visual pun.

dfish
Activity Score 14
Copywriter
milind_kambli's picture

Really Good One!

milind_kambli
Activity Score 41
Art Director
Rog's picture

You little beauty!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

vinaywins's picture

Very nicely executed.
i like it.

vinaywins
Activity Score 138
Copywriter |

Vinaywins

iswanda82's picture

i like it... a lot!

iswanda82
Activity Score 344
Art Director
gonndo's picture

I like it too........, it really fits.......

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

aadi's picture

Wow....takes me back to the time when letters were real...makes me want to receive them
all over again...

aadi
Activity Score 230
Copywriter
sutho's picture

Nice idea that's definetly original.

I agree that she shulda had her eyes closed and loving the moment.

Nice one Ivan

sutho
Activity Score 92
Creative Director
brandsurgeon's picture

Attention grabbing!

Awesome!

Memorable!

Fun to talk about!

Don't know what the heck y'all up there be arguing about. I LOVE THIS AD!

BrandSurgeon

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

osmosis's picture

good execution, nice concept

osmosis
Activity Score 14
Art Director
malek's picture

Very nice

malek
Activity Score 6
Art Director
Poul's picture

Wow!
Fantastic! How did you do it?

Poul
tom24's picture

nice picture. really impressive

tom24
Guest's picture

there is a person on deviant art who is trying to take credit for this artwork. i know it might not be a big deal, its basically just a art social site but i figured i would post just for peoples information. a link to the person who is taking credit is http://photoshop-xpress.deviantart.com/

Guest
Guest's picture

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Guest
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Guest
Guest's picture

How can you even say this it's not a good idea? It's beautiful. Just look at the bloody face. If I saw this ad as a big poster I'd be jaw dropped.

Guest
Guest's picture

awesome

Guest
randimamuha's picture

I hardly ever read letters any more but this one really touched me.

randimamuha
Activity Score 22

Shiply on Linkedin.

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