Description
Helsi is an IT health service which helps people to care about health in cooperation with government hospitals.
Problem:
In Ukraine majority of people wearing surgical face masks pulled down under their noses. And that makes masks useless.
Solution:
To make people wear masks properly agency came up with the idea which shows that unmask nose holes are perfect for heavy virus traffic.
Print advertisement created by Havas, Ukraine for Helsi, within the categories: Electronics, Technology, Professional Services, Public Interest, NGO.
Advertising Agency: Havas Creative Group Ukraine, Ukraine
Creative Director: Eugene Ivasyuk
Art-director: Pavlo Melnyk-Krysachenko
Head of communication: Helene Medved
Senior copywriter: Kostiantyn Melnykov
Junior copywriter: Ivanna Dmytruk
Creative Director: Eugene Ivasyuk
Art-director: Pavlo Melnyk-Krysachenko
Head of communication: Helene Medved
Senior copywriter: Kostiantyn Melnykov
Junior copywriter: Ivanna Dmytruk
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