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Worried Dad

Campaign
Agency Network: 
Published/Aired: 
March 2013

Description

Print advertisement created by Ogilvy, India for HCG, within the category: Public Interest, NGO.

Caption

Cigarette smoke inflames children's air pathways and leads to asthma attacks. Put out the fire.

Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Production: Vinayan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu
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Highest Rated

Lucadvs's picture
Lucadvs
Activity Score 4
Art Director at Proximity BBDO
venu.vgk's picture

To the point well executed, superb retouching, all three creatives are nice.

venu.vgk
Activity Score 11
Graphic Designer |

Venu

mercedes's picture

Pls stop posting positive comments about your own work.

This concept is DONE TO DEATH.

Pls don't spoil Rajiv Rao's name.

mercedes
Activity Score 181
pradeep01's picture

Mr Mercedes, Its already been judged as the best print of the week by Kirsten Rutherford and Lisa Jelliffe, senior creatives at Wieden + Kennedy London.
Check out bestadsontv.com

pradeep01
Activity Score 26
mercedes's picture

Mind you, just because someone selected it doesn't make it genuine or original. You know that it's copied. I can even take some of your agency's cannes winning ads that are copycats. And even your own agency guy have done the same idea earlier for different brands. Do you want me post the links, Mr Pradeep01?

mercedes
Activity Score 181
raynold's picture
raynold
Activity Score 336
Editor
SoCH_TO's picture

Ogilvy, India ??????????????

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

gollum77's picture

Every good idea will appear to be a copy of something. Its good that both brickbats and bouquets come together.

gollum77
Activity Score 23
ivan's picture

Thank you! I think you made your point! :)

ivan
Creative Director at Ads of the World
morse's picture

It's not new apparently, but still good!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bakamono's picture

At first I was like "cool"

And then I was like "Oh"

Finally I was like "mehhh"

bakamono
Activity Score 1002

because therefore it is

kleenex's picture

I like the idea.

kleenex
Activity Score 53332
Web Designer/Developer
Lucadvs's picture
Lucadvs
Activity Score 4
Art Director at Proximity BBDO
gollum77's picture

Hi I think this was released post the existing one on which you have commented.

gollum77
Activity Score 23
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