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Knee

Campaign
Agency Network: 
Published/Aired: 
February 2008
Hansaplast:  Knee
Hansaplast Print Ad -  Knee

Also From This Campaign 2

Description

Print advertisement created by TBWA, Spain for Hansaplast, within the category: House, Garden.

Caption

Plasters that heal.

Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Juank Espejo
Art Director: Jordi Rins
Copywriter: Juank Espejo
Illustrator: Urano
Photographer: Jordi Bernabé
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Highest Rated

BadPhotoshop2me's picture

Baaaaaaaad Photoshop

BadPhotoshop2me
Activity Score 59
something about creativity
Cristyan's picture

mm.. osea que si me lastimo, un ejercito de playmobil me van a curar??

Cristyan
Activity Score 32
Art Director |

::: always look for a second right answer ::

BadPhotoshop2me's picture

Baaaaaaaad Photoshop

BadPhotoshop2me
Activity Score 59
something about creativity
BOOBJOB LOOBCANNON's picture

I couldn't give a rats ass if the photoshop is bad or not because I'm not an utter loser (BadPhotoshop2me)

But why is this using kids stuff on the legs? is it because it is a kids plaster? if not then I think real people and fire engines shrunk down would be better, more of an exaggeration and would simplify the concept.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

krautland's picture

because I'm not an utter loser
comments like that signify the opposite of what you would like to say.

I don't care all that much about comping but considering that this is a forum for produced ads, I have to agree on the bad photoshop critisism. an art director incapable of laying out his work properly should use the facilities of a studio. failing to do so is failing to do half of his or her job.

krautland
Activity Score 3214
Art Director at erm... no calls please.
BOOBJOB LOOBCANNON's picture

Is it a forum only for produced ads? where does it say that?

It's boring as sin reading retouching criticisms. Its anal, but then maybe you like it anal?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Zekin's picture

for me is funny (look the policeman), And it is good.

Zekin
Activity Score 102
LeeHarvey's picture

Agree, the lil' fellas are kinda cute I think...

LeeHarvey
Activity Score 3045
Creative Director
talay's picture

I Think this is really godd...

talay
Activity Score 266
mgemini creative works / istanbul
Alistair C.'s picture

funny, but from a distance they look like mosquitos causing the injury

Alistair C.
Activity Score 692
Copywriter
BOOBJOB LOOBCANNON's picture

Yeah, I thought that from the thumbnail

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

th.matheus's picture

I agree, i thought the same thing.

th.matheus
Activity Score 2
Copywriter at Panda Branding
nemesis's picture

Yeah, but the ad is not meant to be seen in thumbnail size, is it?

nemesis
Activity Score 767
Creative Director
BOOBJOB LOOBCANNON's picture

What's your point?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Margaret Gay's picture

me too!!!
when i saw the thumbnail i was like, "Gross...what's that bug doing?"

Margaret Gay
Activity Score 144
Marketing Officer
Charlie Pratt's picture

Wow.

Really?

You actually thought they were causing the person harm? Even though there were paramedics, ambulances, rescue choppers, fire trucks, red cross logos, and doctors in labcoats?

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
Have Heart's picture

Pretty funny and to the point. Not sure about the art-direction though.

Have Heart
Activity Score 922
Art Director
nemesis's picture

The idea is cool, but i think the art direction is not good. There could be a better integration between the illustrations and the photograph.

nemesis
Activity Score 767
Creative Director
tom tong baboon's picture

Hien, hien , hehehe, moron.

tom tong baboon
Activity Score 28
Ho Chi Minh
Aphex's picture

"VENDE ENTRETENIENDO" - Bill Bernbach... mucha gente juzga y no figuran ni en las recetas de fideos para viejas setenteras. Mejor que juzgar es CONSTRUIR, "creativos"...jajjajjajajajjajajajjajajajajaj!!!

Lo que veo en esta pieza es que podrían haber mejorado la ejecución gráfica y fulminar con un buen copy para que la entienda la gente que no sabe ni una papa frita de esto. SALUDOS!!!

Renato BORDA!!!

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

eject's picture

mejorar la ejecución gráfica???????????
me parece que está sumamente bien lograda la gráfica, y el mensaje corto y conciso. No le agregaría ni le quitaría nada.
me agrada !
http:/

eject
Activity Score 69
tom tong baboon's picture

Hien, hien, hehehehehe, moron.

tom tong baboon
Activity Score 28
Ho Chi Minh
artdirectoredwardbutstudiovisualizer's picture

B. Chong moron, hehehe.

artdirectoredwa...
Activity Score 136
Graphic Designer at Saatchi
adrianapr's picture

this is very cool. fresh concept, nice idea, good insight.

adrianapr
Activity Score 1254
All ears's picture

I'm sorry, but where's the plaster in all of this?

All ears
Activity Score 233
Copywriter, London
BOOBJOB LOOBCANNON's picture

The little figures represent the plaster as opposed to literally showing someone putting a plaster on the cut.

You can see it in the pack shot in the corner too.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

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