Agency: Happiness


Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist.

This professional campaign titled 'Hearts' was published in Belgium in April, 2017. It was created for the brand: Hansaplast, by ad agency: Happiness. This OOH Outdoor medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Happiness, FCB, Brussels, Belgium
Chief Creative Officer: Geoffrey Hantson
Creative Director: Philippe_Fass
Creation: Laurie Lacourt , Catherine Hermans
Copywriter: Bill Bilquin
Chief Client Officer, Worldwide Account: Erika Darmstaedter
Global Account Director: Heike Brünjes
Design: Lenert Vedts
Project Manager: Anne-Lore Vestraets
DTP: Romaine Dhainaut
Graphic Designer: Anna Touvron
Producer: Sophie Gunsbourg
Film Director / DOP: Kassim Olivier
Editor / Animator: Simon Schuurman
Child Psychologist: Carole Grosman
Illustrators: Julie Hoyas, Andrea Rivola, Belle Lee, Toyzmachin & Wazza Pink


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