Guns, 1

Published/Aired: 
May 2007
 Guns, 1
 Guns, 1

Description

Caption

On Tuesday March 23dr, 18 year old Daniel Masters was home alone. Bored, he pulled out his brother's handgun. His mother arrived home and startled him. The gun discharged, sending a bullet through her chest.
It's not easy to put live back together.
iansa. www.iansa.org

Advertising Agency: Y&R Asia, Singapore
Art Director: Kirsten Ackland
Creative Directors: Rowan Chanen, Ted Royer
Illustrator: Andy Yang
Copywriter: Tom Ormes
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MarceloG's picture

I have seen ads with this kind of layout (objects separated in parts, like for VW), but it is the first time I see it with text along each part. The copy and the visual are very good.
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
fersvax's picture

I agree, it's excellent.

fersvax
Activity Score 1239
Creative Director |

FER.

hang-the-dj's picture

Awesome campaign.

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It's God I distrust

hang-the-dj
Activity Score 1262
Copywriter
Mo's picture

Pretty cool. Though It doesn't look that easy to put back the gun together either. :-\

Mo
Activity Score 648
Art Director
MarceloG's picture

Haha, ture. You made me laugh.
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
BRASILEIRO-NATO's picture

Excelente campanha! Grande execução!

BRASILEIRO-NATO
Activity Score 26
Creative Director
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