A ton of people associate Soylent, the US based meal replacement brand, with the movie 'Soylent Green' in which this eponymous food is made from human remains. So, we created print ads to remind people that Soylent is made for people, not from people.
This student campaign titled 'For people, not from people' was published in United States in January, 2020. It was created for the brand: Soylent, by ad school: Miami Ad School. This Print medium campaign is related to the Food and Non-Alcoholic Drinks industries and contains 4 media assets. It was submitted over 2 years ago.
Advertising School: Miami Ad School, USA
Copywriter: Rhea Kumar
Art Director: Lavina Chandwany