During the festive period a lot of alcohol is consumed during celebrations, this campaigns seeks to encourage people to drink in moderation, using a play on words and familiar imagery.
Print advertisement created by BBDO, Nigeria for Guinness, within the category: Alcoholic Drinks.
Executive Creative Director: Chuma Obumselu
Creative Director / Photographer: Kunle Akoleowo
Associate Creative Director / Copywriter: Jolomi Awala
Art Directors: Buchi Ugwumbah, Adebiyi Grillo
Traffic Manager: Uchechi Egonu
Account Director: Seun Odia