The quarantine has affected us all and made it impossible to film or photo-shoot any new ad campaigns. But solid brand assets not only that are worth reconsidering, but are even expected by the fans. In the light of the incoming lifting of the lockdown (waited by all of us impatiently) Guinness found a good context to make use of its iconic imagery and historical slogan. Couldn't wait for that sofa to turn into a bench and the ceiling into sky.
Print advertisement created by Wings CLL, United Kingdom for Guinness, within the category: Alcoholic Drinks.
Executive Creative Director: Razvan Capanescu
Creative Director/ Art: Joseph Martin
VP Marketing: Paul Markovits
Senior Brand Manager: Daniela Ene