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Eat the impossible, Knife & Fork

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by FCB, New Zealand for Gregg's Jelly, within the category: Food.

Caption

Eat the impossible

Advertising Agency: Draftfcb, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Clara McLaurin
Copywriter: Clara McLaurin
Agency Producer: Jason Jones
Photographer: Meek
Retoucher: Andy Salisbury
Typographer: Nick Smith
Model maker / Food stylist: Bootleg
Senior Account Director: Kate Heatley
Account Manager: Sarah Raine
Account Executive: Sonja Corbett
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TommyO's picture

I don't get the copy.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

pez's picture

if you create forms with this jelly, you can eat things that in other way you could never eat: a fork, a knife, a dragon, etc...

pez
Activity Score 1804
Creative Director
Copywriter's struggle with life's picture

Copy is weak. Maybe, because the Copywriter and Art director are the same person.

Copywriter's st...
Activity Score 30
pez's picture

So? There are plenty of art directors working as copywriters too and do an amazing job...

pez
Activity Score 1804
Creative Director
dollypoppin's picture

I agree, but I know some instances when the art director knows the best copy that will go with the visual than the copywriter does.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

jagadeesh's picture

We can form shapes with any food item.That doesnt inspire me to eat this jelly

jagadeesh
Activity Score 743
Fullmeals's picture

Don't think much of this ad... not very clear at all.

Fullmeals
Activity Score 16
shahidali's picture

It is impossible.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Wordnerd's picture

ouch my head.. the basic idea/insight it totally wrong. eat the impossible? jeez

Wordnerd
Activity Score 6692
Copywriter
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