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January 2009
Greenpeace:  Tree
Greenpeace Print Ad -  Tree

Description

Creative Director: Polar.Qiao

December 2008

Print advertisement created by Linksus, China for Greenpeace, within the category: Public Interest, NGO.

Caption

Deforestation continues with the turn of a page.
BRIEF: The global degradation and disappearance of the world's forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires. Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world's endangered forests. We are experiencing an unprecedented rate of destruction of the world's forest resources.
IDEA: We are utilizing journal pages and deforestation's direct relevance to the rate of the destruction of the world's forests to display the terrible result. The two pages' varied lengths provide for an interesting magazine advertisement.

Advertising Agency: LINKSUS, Beijing, China
Art Director: Polar.Qiao, Luo Ze
Copywriter: Han YuYang
Photographer: Hui Jing
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Highest Rated

Guest's picture

不错的创意!

Guest
oopsie_dum_didly's picture

Nice line.

oopsie_dum_didly
Activity Score 91
Creative Circus
Guest's picture

good

Guest
Guest's picture

good

Guest
Guest's picture

a use of a page for a not use page ad... hypocrisy, dont u think ?

Guest
Jet Propulsion Lab's picture

Not A page, but TWO pages!!!!
I totally see your point.

I really think this is only a spec ad for awards shows and websites like this one. : (

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

agreed...
something like this piece seems to be more appropriate
http://adsoftheworld.com/media/ambient/greenpeace_bus_stop

Guest
puppiepoppy's picture

It's actually a wastage of 3 precious pages for an ad that's totally ineffective! Not to mentioned those color test proofs they churn out and those color proofs send to the award shows.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

Tom, is that you? We like your ad.

Guest
Guest's picture

YEEEEEEEEEES, I think the same....good idea, wrong product/brand

Guest
Guest's picture

YEEEEEEEEEES, I think the same....good idea, wrong product/brand

Guest
Guest's picture

a use of a page for a not use page ad... hypocrisy, dont u think ?

Guest
Guest's picture

muy bueno!!! felicitaciones

Guest
Guest's picture

well done.

Guest
Guest's picture

not bad, not good

Guest
Guest's picture

boring. boring.

Guest
Guest's picture

Award!

Guest
Guest's picture

Why is the paper of this ad so much whiter? hmmm.

Guest
Guest's picture

Two pages...are very less in cost than the message worthy. breaking job. a new idea

Guest
Guest's picture

Smells prize.

Guest
Guest's picture

ah gawd! when will china start thinking

Guest
Guest's picture

how many trees you cut to make 4 page ad?

Guest
seekyu's picture

may I know it's ambient or print . ?

seekyu
Activity Score 18
Guest's picture

just OK idea.

Guest
Guest's picture

不错的创意!

Guest
Guest's picture

wasting papers to tell people not to waste paper? Idiotic!

Guest
Guest's picture

nice concept,but the execution can be better and stronger

Guest
Guest's picture

DEFORESTATION CONTINUES WITH A BUNCH OF STUPID CREATIVES RUNNING A CHINESE AD IN AN ENGLISH LANGUAGE MAGAZINE. Just don't make any sense to me....but then, unless they photoshopped it; for the award entries.

Hope Greenpeace China get their leash on this behavior... faking out ads.

Guest
Guest's picture

Nice job. Well done

Guest
Guest's picture
Guest
scarfinati's picture

Wow a tree is there then its not there.

i do like the line however.

scarfinati
Activity Score 843
Art Director
Guest's picture

how many trees u cut for this blank page ads?

Guest
mark3r's picture

The piece works.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

Nice

Guest
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