Agency Network: 
Published/Aired: 
July 2010
Greenpeace:  Faces
Greenpeace Print Ad -  Faces

Description

Print advertisement created by BBDO, Brazil for Greenpeace, within the category: Public Interest, NGO.

Caption

When a tree falls, it takes other lives with it.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Ricardo d'Avila
Copywriter: Pernil
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Guest's picture

It can touch very few people..As very few are 'actually' concerned with enviornment.But those who actually care for it,this ad will be heartfelt success for them. My commen- 'A silent way to shout your pain'.I liked it.

Guest
Robwanali's picture

I love it. Wish i had thought of it.

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

il nekro's picture

Just great.

il nekro
Activity Score 74
APNEA Intervención Creativa - copywriter
Reality Check's picture

Beautifully art directed, quietly clever and painfully smart.

Reality Check
Activity Score 2545
CommandZ's picture

I'm feeling it. Very nice.

CommandZ
Activity Score 2517
Creative Director
Guest's picture

Very nice.

Guest
Guest's picture

muy bueno

Guest
Guest's picture

nice.......

Guest
Guest's picture

Nice, but take a look on Steven Burke's work: http://www.stevenburke.org/index.php?/works/poor-little-trees/
Who "inspired" who?

Guest
XXXTRABOLDDD's picture
XXXTRABOLDDD
Activity Score 9
pez's picture

Thanx for this quote XXXTRABOLDDD... I am disappointed, I thought Almap was one of the agencies that still lay outside the "inspiration" that reigns in advertising these days...

pez
Activity Score 1804
Creative Director
XXXTRABOLDDD's picture

No problem. I could link other "inspired" Havaianas ads here but I don't want to get myself carried away :)

XXXTRABOLDDD
Activity Score 9
Guest's picture

tree density is too much, unless trees grow in shade now.

Guest
Pombooie's picture

Apart from the fact that it borrows heavily from the work of Steven Burke, this ad feels clunky and very childish. Not a huge fan I'm afraid.

Pombooie
Activity Score 407
Guest's picture

yeah ok nice, thank you photoshop, but look at some real work done by steven burke about that!

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
Guest's picture

Wrong copy, if you really look at the visual. First, it's many trees, not one. Second, these trees are cut, not fallen.

Guest
gbl's picture

when you cut a tree, it falls. :O

gbl
Activity Score 451
Copy
tongtong li's picture

excution is a little bit naive but the topic is serious

tongtong li
Activity Score 26
karan raghav's picture

gr88888888888888888

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Hiperion's picture

I like although I am not enthusiastic

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
riyelam's picture

I think apart from the inspiration we should look at the execution. Neatly done with a good copy. May be the concept is inspired but the ornamentations are original. Good work

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Guest's picture
Guest
Guest's picture

I love it. Really sad to see it visually, but I loved how you did it.

Guest
Ed Rapport's picture

ads beautifully directed like this give me a hard on. the copy is so befitting for this campaign, nice little tagline.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

well done

Guest
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