Description
#GoViralToStopTheVirus is a collaborative effort by artists around the world to battle the atmosphere of depression and fear in the world through positive artistic posts in social media. The brief given to the artists was, they had to use the shape of COVID 19 and give it a positive twist. The challenge is they can’t show the virus negatively. It can’t be shown as a weapon, a bomb or a round blade. It has to be shown in a positive light, to spread a positive message. The shape of the virus that spreads dread and anxiety, has to be used as a symbol to spread hope and positivity. In this layout we have used the shape as light coming from a keyhole and urged people to pray at home during EID.
This professional campaign titled 'GoViralToStopTheVirus' was published in India in May, 2020. It was created for the brand: #GoViralToStopTheVirus, by ad agency: SoS Ideas. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 4 years ago by Brand Design Director: Biswarup Nath of R K Swamy.
Credits
Advertising Agency: SoS Ideas, Kolkata, India
Executive Creative Directors: Souvik Misra, Soubhik Payra
Senior Creative Director: Uttaran Chaudhuri
Creative Director: Biswarup Nath
