The weight of a tragedy

Agency Network: 
September 2017
Governo de Goiás: The weight of a tragedy
Governo de Goiás Print Ad - The weight of a tragedy


One must remember an error to make sure it does not happen again. In the case, the error addressed in the ad occurred 30 years ago in Goiânia, when an abandoned machine, used in radiotherapy, was found by two garbage pickers in an abandoned clinic. Both thought it was scrap metal, but it contained a 19-gram capsule of Cesium, the capsule that started the world's worst radiological accident. In addition to 6,000 tons of radioactive waste, the disaster has killed hundreds of people, 4 of them fatal.

Print advertisement created by Box Comunicação, Brazil for Governo de Goiás, within the category: Public Interest, NGO.


The weight of a tragedy: 19 grams of cesium. 6 thousand tons of consequences.

Advertising Agency: Box, Goiânia, Brazil
Creative Directors: Bruno Lopes
Creative Director / Art Director / Illustrator: Wesley Silva
Copywriter: Valdeir Castro
Additional Credits: Fernando de Paula
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kleenex's picture

interesting spot.

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