Girlfriend

Published/Aired: 
July 2007
 Girlfriend
 Girlfriend

Description

Caption

If your girlfriend looked like this, would you still dare to beat her up?
Friends Who Care. Against Domestic Violence.

Advertising Agency: JWT, Jakarta, Indonesia
Creative Directors: Juhi Kalia, Randy Rinaldi
Art Director: Leonard Wiguna
Copywriter: Anton Budi Santosa
Photographer: Roy Genggam
Retouchers: Erick Sulistio, Taufik Myman
Print Producer: Gina Virginia
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Zemane's picture

Kids playing with a serious issue.

Zemane
Activity Score 282
Copywriter |

"Talent is luck. The important thing in life is courage."

bara bara baez's picture

Kid like you should put a bath towel in your mouth. Shut up if you've nothing better to say.

bara bara baez
Activity Score 148
pHILIPPINES
malaysian tomboy's picture

Agree. Pour gasoline on him. Let him ignite!

malaysian tomboy
Activity Score 86
Taipei
justpassingby's picture

Social ads are not supposed to make you piss your pants with laughter!

justpassingby
Activity Score 1368
Other
meeshanair's picture

This is bad, really bad. And when somebody post a commend people are getting pissed off. I am sure it is the one who happened to be part of the ad team.

meeshanair
Activity Score 11
Art Director
Davosk's picture

Too whimsical for a social issue. Btw, I think the print producers' name is quite unfortunate.

Davosk
Activity Score 4801
Art Director
arthritic.servicing.director's picture

Your anus itching again, Davosk?

arthritic.servi...
Activity Score 134
Singapore
down syndrome davosk's picture

I really envy this ad

down syndrome davosk
Activity Score 24
Singapore
TRICKY's picture

if my girl friend looks like this then i am gorilla

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

justpassingby's picture

hey this could be a good ad for an optician, "if youre girlfriend looks like this go get a new pair of glasses"

justpassingby
Activity Score 1368
Other
Kateter's picture

oh my... this is so baaaaaaad...

Kateter
Activity Score 2013
Copywriter
arthritic.servicing.director's picture

Idiotic moron.

arthritic.servi...
Activity Score 134
Singapore
Kateter's picture

and I'm Kateter. nice to meet you.

Kateter
Activity Score 2013
Copywriter
Jablai's picture

jangan marah laaah... emang jelek kok... heheheeh gak jelas

Jablai
Activity Score 47
Other
puppiepoppy's picture

I'LL KILL HER!!!!!!!!!!

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

miko1aj's picture

I disagree. Like it 'cause it's simple and memorable. I can't find any good argument for not using humour in social issue ad. It's Also very well produced – photography as well as typography. The only thing in this particular exec is little strange composition. Right side of this is packed in every important information - left side is unnecessary. Maybe when picture would be flipped…

miko1aj
Activity Score 3010
picktokyo's picture

NICE

picktokyo
Activity Score 1404
Copywriter at JWT
muxa's picture

TOTALY AGREE WITH PuppiePoppy! KILL HER IS THE BEST CHOICE HERE.

muxa
Activity Score 600
Copywriter
puppiepoppy's picture

Kill her, kill her, KILL HER!!!!!

puppiepoppy
Activity Score 1632
Creative Director |

www.michaelwongcc.com

whitespace's picture

If my girlfriend was like that I'd beat myself up.

whitespace
Activity Score 1947
Creative Director
malaysian tomboy's picture

Just try

malaysian tomboy
Activity Score 86
Taipei
malaysian tomboy's picture

Just try

malaysian tomboy
Activity Score 86
Taipei
esoparacomentar's picture

Actualy i think this a good ad. It shows the agressors how coward they are. The purppose is to humiliate them and make them feel ridiculous.
It didn't make me laugh. Nice art direction too.

esoparacomentar
Activity Score 18
Ahmad Hassan's picture

no no no no that is bad

Ahmad Hassan
Activity Score 6
fmc
malaysian tomboy's picture

Can somebody please tell me where these ads came out?

malaysian tomboy
Activity Score 86
Taipei
tikabanget's picture

hahaha..
this is cool..!!!
i love it...!!
standard idea, cool packaging..

-tikabanget- ™

www.tikabanget.com

tikabanget
Activity Score 3
PT. Gamatechno Indonesia |

-tikabanget- ™

www.tikabanget.com

teenquey's picture

The ad would work better if the lines are changed.

It could sound something like this, "Sometimes your girlfriend wished that she looks like this. We are Friends Who Care Against Domestic Violence. Call -------"

teenquey
Activity Score 290
JWT
aji pam's picture

it's in the art direction

aji pam
Activity Score 94
Graphic Designer
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