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Missing, 3

Campaign
Agency Network: 
Published/Aired: 
June 2008
Giant Bicycles:  Missing, 3

Description

Print advertisement created by Why Not Zoom, China for Giant Bicycles, within the category: Transport.

Advertising Agency: Why Not Zoom, Shanghai, China
Art Directors: Handsome Wong, Denerl Zhang, Gavin Ning
Illustrator: Jack Zhao
Photographer: Eric Zhang
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NatalieM's picture

What a precise thief! I think the image could speak more if there was more evidence alluding to the crime.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

bknowlden's picture

They're referencing this campaign that did well last year:

http://adsoftheworld.com/media/print/clima_bicycle_lock_rail

But I'm not sure what the reference is exactly...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

sumsum's picture

idea strongly reminds of a cannes gold 07 for clima locks.

sumsum
Activity Score 613
copywriter
Javier Ramírez's picture

exactly sumsum....veeeeeery nice

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

flafons's picture

handsome wong. haha

flafons
Activity Score 23
Art Director
Mr. Cool Supreme's picture

I hear the art director is very good looking.

Mr. Cool Supreme
Activity Score 142
Creative Director at JWT Hong Kong
Bye's picture

Haha

Bye
Activity Score 1464
jdstr8's picture

I am confused. Why the use of the Clima ads? What is this supposed to say? Someone pls explain.

jdstr8
Activity Score 64
student - miami ad school |

-an opinion, assimilated, is one wasted.

mumur81's picture

I am not sure if this is about those bicycles are so great that even the best lock is not enoght to avoid somebody steal them.

mumur81
Activity Score 55
Graphic Designer
dasgoodads's picture

It seems like it's saying that the bike is so well-designed that the only way to steal it is to dismantle the bike rack. I guess?

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

mumur81's picture

Could be. But, then it doesnt make sense about de Cima locks ads.

mumur81
Activity Score 55
Graphic Designer
mumur81's picture

Ups.. Clima Ads.

mumur81
Activity Score 55
Graphic Designer
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
teixas's picture

wohoo... they're selling bicycles to advertisers

teixas
Activity Score 8
Art Director at DraftFCB Lisbon
hoperator's picture

would have been better for a hack saw or hardware store.

hoperator
Activity Score 80
Art Director
R. Rinaldi's picture

However you disagree, this has been done by DDB New York in 1997. Next!

R. Rinaldi
Activity Score 686
Singapore
Brema's picture

this is double theft.. bike theft and idea theft.. Grand Theft Cycle

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

Eightball's picture

Giant Theft Cycle

Eightball
Activity Score 200
Marketing Manager
Guest's picture

its not east to understand

Guest
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