History Repeats

Agency Network: 
Published/Aired: 
January 2021
Getty Images: History Repeats
Getty Images: History Repeats
Getty Images: History Repeats
Getty Images: History Repeats
Getty Images Print Ad - History Repeats
Getty Images Print Ad - History Repeats
Getty Images Print Ad - History Repeats
Getty Images Print Ad - History Repeats

Description

We were briefed on an attention-grabbing campaign that raises target group awareness for the fact that Getty Images, apart from being of the world’s largest online providers of daily and contemporary stock images, also has an extremely large historical archive that goes back to the beginnings of photography. "History repeats itself" is not just a saying. And we're proving it with a bold online and offline campaign that puts current, unaltered Getty images in juxtaposition with historical ones that match visually and thematically. This effectively links the past with our present in a startling way - all while elegantly referring to Getty's historical archive.

Print advertisement created by Havas, Germany for Getty Images, within the category: Media.

Advertising Agency: Havas Germany - Munich, Munich, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Nicolas Becker
Creative Director: Walter Ziegler
Creative Director: Michael Schoepf
Art Director: Christina Boag
Art Director: Bettina Herz
Art Director/ Graphics: Timo Cremer
Art Director/ Final Art: Lorine Hunt
Copywriter: Daniel Boiu
Copywriter: Alexander Catapano
Account Director: Anna Grosskopf
Account Director: Anna Berg
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