Most of the places we visit on a daily basis are a part of history. The cities we live in are the center-stage of countless events that were immortalized by a camera, and those pictures are on Getty Images. So we created an app that takes you on a journey through history. All you have to do is point the phone's camera in the direction the app indicates, and we do the rest! With augmented reality, you can see for yourself how the original photographer framed the image and exactly where the action took place. So this is how we most definitely became The World's Biggest Museum.
This student campaign titled 'The World's Biggest Museum' was published in Chile in March, 2019. It was created for the brand: Getty Images, by ad school: Universidad del Desarrollo. This Experiential medium campaign is related to the Media and Professional Services industries and contains 1 media asset. It was submitted almost 3 years ago.
Advertising School: Universidad del Desarrollo, Santiago, Chile
Art Director: Nicolas Mardones
Copywriter: Jorge Saint-Jean, Alberto Gormaz