Germs
Description
On the occasion of World Health Day, we commit ourselves to liberating our world from the germs that are everywhere. Clorox. Cleaner world. Healthier lives.
Creative Director: Adham Obeid
Art Director: Santosh Telkhede
Copywriter: Kishore Babu
Illustrator: Santosh Telkhede
Senior Account Manager: Krishnakumar GP
Why are they (mostly) saying exactly the same thing? lazy writing...
i guess this one just doesn't translate?
-
http://www.freerangerobot.com
the cd on this campaign is brilliant.
this ad, unfortunately, isnt.
agreed. idea is ok, but copy is lazy.
and the line of copy from clorox sounds like its written personally for the queen.
could have been a bit more casual, while still being direct.
I think something's been lost in translation, too. "I hate this day"...? Awkward.
But beyond that, it's not terribly innovative. Germs not liking World Health Day is pretty one-dimensional. They'd more thann hate it - they'd be terrified. They wouldn't be sticking around to gripe about it. "Oh no" is the stronger reaction, but even that's pretty ho-hum.
Made me smile.
Agree with kre8 re copy sameness.
>>>> That's not an ad. THIS is an ad.
Latest Collections
