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Germs

Published/Aired: 
April 2007
 Germs
 Germs

Description

Caption

On the occasion of World Health Day, we commit ourselves to liberating our world from the germs that are everywhere. Clorox. Cleaner world. Healthier lives.

Advertising Agency: TD&A DDB, Sharjah, UAE
Creative Director: Adham Obeid
Art Director: Santosh Telkhede
Copywriter: Kishore Babu
Illustrator: Santosh Telkhede
Senior Account Manager: Krishnakumar GP
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Charley Xie's picture

Nice!!

Charley Xie
Activity Score 31
Art Director
klaussnow's picture

germs Germs, or aka people?

klaussnow
Activity Score 1645
Art Director |

... its already been done...

pinkusfloydus's picture

Sad. Reminds me of the sixties.

pinkusfloydus
Activity Score 90
Copywriter
slim's picture

Why are they (mostly) saying exactly the same thing? lazy writing...

slim
Activity Score 1047
Copywriter
wgeddes's picture

i guess this one just doesn't translate?
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
kre8's picture

the cd on this campaign is brilliant.
this ad, unfortunately, isnt.
agreed. idea is ok, but copy is lazy.
and the line of copy from clorox sounds like its written personally for the queen.
could have been a bit more casual, while still being direct.

kre8
Activity Score 989
Copywriter
mrtalented's picture

eye catching but quite shallow

mrtalented
Activity Score 2171
Creative Director
focus group's picture

Zzzzz.

focus group
Activity Score 146
Other
teenie's picture

I think something's been lost in translation, too. "I hate this day"...? Awkward.

But beyond that, it's not terribly innovative. Germs not liking World Health Day is pretty one-dimensional. They'd more thann hate it - they'd be terrified. They wouldn't be sticking around to gripe about it. "Oh no" is the stronger reaction, but even that's pretty ho-hum.

teenie
Activity Score 1894
Copywriter
Rog's picture

Made me smile.
Agree with kre8 re copy sameness.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Desi's picture

Bad art. Lazy writer. Idea not stretched.

Desi
Activity Score 1042
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