How it's done


A corporate DVD on the internet presenting the unique way Trident makes its gum.
Check out the site:

This professional campaign titled 'How it's done' was published on April 08, 2007. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 16 years ago.


Advertising Agency: AKQA, London, UK
Creative Director: Daniel Bonner
Art Director: Dan “George” Jawson
Copywriter: Colin Byrne, Matt Longstaff, Per Nielsen
Web Design: Chris Gannon
Motion Graphics: Greg Mullen, Alex Wills
Launched: April 2007


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