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Story III

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Ogilvy, Mexico for Gandhi Bookstores, within the category: Retail Services.

Caption

Start reading.

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abdeLooK's picture

i'm among those billions.. God, too much text !!

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
ihateeverything's picture

i hate lazy. and you two are lazy.

ihateeverything
Activity Score 18
ace85le's picture

I don't mind reading as long as it has a solid concept. This one doesn't even have a flow! It's just a mere mess.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture

yep . . .i am reading

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

P.G. Aditya's picture

Felt good reading a long copy ad ;) But I agree with ace85le... the concept doesn't work for long copy here. Maybe if it were just one reference in each ad, the impact would've been more concrete.

P.G. Aditya
Activity Score 40
Copywriter
thedesignaddict's picture

If I'm going to power through a long copy ad, I want it to be SUPER entertaining. This is not.

thedesignaddict
Activity Score 5403
Art Director at Freelance
tirthomitro's picture

i lose interest halfway thru the 2nd para.
badvertising boss!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jackblack's picture

It's just not good.

jackblack
Activity Score 2357
Art Director
MidasTouch's picture

I like it. Yeah it's quite long, but it gets the bottom of the problem.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

shahidali's picture

Someone reading it?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Glut's picture

okay, nice approach in getting lecture closer

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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