Gandhi Bookstores

The First Radio Spot you can read

Agency: Ogilvy


Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was

This professional campaign titled 'The First Radio Spot you can read' was published in Mexico in April, 2011. It was created for the brand: Gandhi Bookstores, by ad agency: Ogilvy. This Audio medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: Ogilvy Mexico, Mexico City, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde

Copywriters: Luis Elizalde, Raúl Rivera, Marcela Estrada, Rodrigo Flores

Agency Producer: Juan Pablo Osio
Production Company: Circo Film

Post Production: Circo Films

Audio / Music: DNA

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