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Donate blood and pass the ball to a friend, 1

Campaign
Agency Network: 
Published/Aired: 
August 2013
Fundação Pró-Sangue:  Donate blood and pass the ball to a friend, 1

Description

Print advertisement created by Publicis, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Head Of Art: Sidney Araújo
Accounts: Gabriela Borges, Amanda Sampaio, Rebecca Nociti
Media: Iuri Maia, Marcela Isa, Nany Porciuncula
Photographer: Valério Trabanco
Art Buyer: Selma Momosse
Post Production: Arizona and Burti
Final Artwork: Adriano Idas
Graphic Production: Rita Vilarim, Emerson Russo, Thiago Loureiro
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Viccino's picture

The idea is a bit tricky. Looks like an art exhibition ad. Common people wouldn't ever read the tagline,

Viccino
Activity Score 4
Copywriter
linneagudmundson's picture

Neat idea, but have looked way better copy/pasted into the real deal, not with dressed out actor/model.

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

ANIO's picture

Hard to link such public-good action with art. But really good idea!

ANIO
Activity Score 10
Administrative
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