We changed the famous car sign "FOR SALE" for a new one: "FOR DONATION", calling people's attention to the importance of donating blood. This way, we started to transform drivers into campaign supporters.
This professional campaign titled 'For Donation' was published in Brazil in June, 2016. It was created for the brand: Fundação Pró-Sangue, . This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Campos & Saka, São Paulo, Brazil
Art Director: Vinicius Sakamoto
Copywriter: Mateus Oliveira
Photographer: Fabricio Miriuk
Web Developers: Andre Gumieri, Rafael Rodrigues