Description
Challenge: Nobody likes to be interrupted movies, so Fox Movies created a time-slot to air movies without commercials. We were asked to increase awareness of these "break-free movies".
Creative Solution: We reached our target audience through magazines covering celebrity gossip, beauty & fashion secrets, cinema listings and movie reviews. We ran double-page spreads of movie scenes from the "break-free" time slot. By tearing out the fake promotional ads that split the movie scene in two, we demonstrated the advantage of watching a movie without commercials.
Results: The campaign was viewed by 2.4 million readers and got over 1 million visitors searching for the "break-free" movie listings on the website. During the campaign, the Fox Movies Facebook page reached 300,000 fans.
Print advertisement created by Leo Burnett, United Arab Emirates for Fox, within the category: Media.
Regional Executive Creative Director: Peter Bidenko
Creative Director: Mohamed Oudaha
Copywriter: Jaison Ben
Traffic Manager: Gabriel Norhonha
Art Director: Mohammad Aram
Graphic Designer: Ammar Safi
Junior Communication Executive: Nadia Bedaywi
Communication Manager: Lara El Barkouki
Regional Communication Director: Nicolas Roux
Not groundbreaking but still pretty amazing campaign. Simple, straight to the point, great.
Nice work. Very smart use of the medium.
Reminds me of this;
http://crossthebreeze.com/2009/12/15/without-interruption/
Lovely idea!
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Amazing idea, you know it's great when it seems obvious after you've seen it. Flawless really.
Cool. But I have this nagging feeling... ;)
The Jobless Writer
Will Think for Salary
