Animal judges, 3

Agency Network: 
May 2014
Foundation Animal in the Law:  Animal judges, 3


Print advertisement created by Ruf Lanz, Switzerland for Foundation Animal in the Law, within the category: Public Interest, NGO.


People who abuse animals deserve a tough judge.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Photographer: Staudinger + Franke
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GrumpyArtDirector's picture

Nice retouching, but an ad for a client like this should move you or strike you, not make you laugh.

Activity Score 858
Art Director
bubblestheclownfish's picture

Grumpy - TOTALLY agree! We need to feel pity for the animals, and hopefully empathy. "Oh look at the funny animal with the judge's wig on!" isn't doing it. There is no court where animals will judge you - that's fantasy - the reality is much more hopeless, and this does not reflect that.

Activity Score 606
Creative Director
kleenex's picture

I certainly would look at this ad.

Activity Score 58777
Web Designer/Developer
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