This year's world kidney day theme was how obesity causes kidney failure. And one of the most effective ways to fight obesity is running. So we connected these two factors and came up with this ad.
Print advertisement created by Grey, India for Fortis, within the category: Health.
Chief Creative Officer: Sandipan Bhattacharyya
VP / Branch Head: Vishal Ahluwalia
Creative Director: Gautam Bhasin
Art Director / Illustrator / Typographer: Vinay Saya
Art Director: Sandeep Kumar Y
Copywriters: Amit Anand, Loreto Basumatary
Photographer: Deepak R Thenganal
Illustrator / Digital Artist: Geethachari SC
Account Manager: Tulika Singh Shekhar
Senior Account Executive: Monica Kaur