Sugar Kills | Fortis

Agency: And And Brand Partners


Diabetes is a chronic disease that occurs when the body can no longer regulate blood sugar levels properly. If left untreated or poorly managed, diabetes can have serious consequences on a person's health and quality of life.

The most dangerous effects of diabetes are long-term complications that can affect various parts of the body, such as the eyes, kidneys, nerves, heart, and blood vessels. These complications include nerve damage, kidney disease, blindness, heart disease, stroke, and even amputations.

Moreover, diabetes can lead to life-threatening conditions such as diabetic ketoacidosis (DKA) or hyperglycemic hyperosmolar syndrome (HHS) which can be fatal if left untreated. It can also increase the risk of developing infections and slow down the healing process.

Therefore, it is crucial for people with diabetes to manage their blood sugar levels properly and adopt a healthy lifestyle to prevent and minimize the risk of complications.

This professional campaign titled 'Sugar Kills | Fortis' was published in India in July, 2020. It was created for the brand: Fortis, by ad agency: And And Brand Partners. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted 11 months ago by prabhesh kumar sharma of lyxel and flamingo.


Advertising Agency (School): And And Brand Partners
Production Company: Fortis, India
Art Director: Prabhesh Kumar Sharma
Copywriter: Vastav Tyagi


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