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Unexpected Signs - Vampire

Campaign
Agency Network: 
Published/Aired: 
March 2018

Description

Active City Stop Technology in Ford Focus is a system developed to help avoid collisions and/or reduce impact. In 2 executions we used converging roads that feature names that are not meant to go together. Just like a possible danger around the corner, we encourage the audience to be ready for the unexpected.

Print advertisement created by GTB, Turkey for Ford, within the category: Automotive.

Caption

Vampire Rd
Daylight St

Be ready for the unexpected.
Active city stop technology is standard in Ford Focus.

Advertising Agency: GTB, Istanbul, Turkey
Executive Creative Director: Selim Unlusoy
Creative Director: Ozgur Hamza
Art Director: Ayca Peksag
Copywriter: Emir Yasin Yavuz
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