Mirrors, 1

Agency Network: 
April 2011
Ford Print Ad -  Mirrors, 1

Also From This Campaign 2


Print advertisement created by Ogilvy, Spain for Ford, within the category: Automotive.


Ford Focus Coupé Cabriolet

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Art Director: Ángel de la Jara
Photographer: Alejandro Iglesia
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ÖzgürBeyinFikirleri's picture

anyone explain to me?

Activity Score 48
Copywriter at WBR İstanbul
Bob.C's picture

Sorry but, Ford Focus Coupé Cabriolet = a load of junk. I do hope that there is another clear interpretation that my simple mind has missed.

Activity Score 1157
Copywriter at Convince Ltd |

= =

MidasTouch's picture

I agree.
The concept is not clear at all.

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ValenG's picture

Dice: "HUELGA" en el fondo a la derecha. Its like "strike"

Activity Score 58
JFDreamer's picture

I think they mean that the streets are full of crap, fortunately you can watch the beautifull sky instead.

Activity Score 176
BBDO - Perú |

keep smilling

scavenger's picture

wow. for once i think i get something most folks dot get. (if i get it that's it
i think the interior of the car is so cool, u'd throw away your furniture and rather live in the car. That's why its just chairs, drawers and mirrors. car got those things.

but if most folks dont get it, then it aint working!!

Activity Score 44
creative eye ghana ltd |


aliasZEKE's picture

Now, you will need more space in your garage.

Isn't it?

Activity Score 24
raven's picture

sending this to AODW: a great happening!!! 6/10

Activity Score 204
Tommy G.'s picture

are they sexually attracted by the car, I'm scared

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
saumya's picture


Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

thedesignaddict's picture

The fact that there are mirrors (pointing at the sky) in both executions leads me to believe that they have something to do with the overall message of the ads. I'm going out on a limb here, but I think these ads are trying to say "Streets are ugly, and the sky is beautiful and clean."

These are the most enigmatic ads I've seen in a long while.

Activity Score 5403
Art Director at Freelance
dbor's picture

Ford Focus Coupé Cabriolet - that’s all that I could change on my car!

Activity Score 1455
Manoma's picture

May be in a boring world, the only piece of peace you can find is the sky ? (On the miror)...

Anyway i don't understand anything...

Activity Score 1108
Brainsugar's picture

This kind of ad always arrive, when the creative director is also creative. No one tells him that his idea is bullshit. ;-)

Activity Score 1631
pippers's picture

I think I saw a TV spot related to this... It was comparing a couple different cars and a pile of someone's junky furniture driving on a track. It was lame in the video, and here in print without any context it's really pointless.

Activity Score 3