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Published/Aired: 
March 2019
Food Bank Biobio Solidary: #Dontwastefood
Food Bank Biobio Solidary: #Dontwastefood
Food Bank Biobio Solidary: #Dontwastefood
Food Bank Biobio Solidary Print Ad - #Dontwastefood
Food Bank Biobio Solidary Print Ad - #Dontwastefood
Food Bank Biobio Solidary Print Ad - #Dontwastefood

Description

55% of fruits and vegetables in Chile are wasted by supermarket chains, street markets and other sale-spots. The main reason is fruit and vegetable’s poor appearance and the feeling that they make up a non-fresh product.
Biobío Solidario is a food bank in charge of gathering such food, store and deliver them for free to more than 31,000 people among 43 social organizations in the South of Chile. In order to encourage the consumption of ripe or bruised fruits and vegetables, the making of an awareness campaign has been requested, to remind all of us that food cannot be wasted.

Print advertisement created by Creatividad & Inteligencia, Chile for Food Bank Biobio Solidary, within the category: Public Interest, NGO.

Caption

A bruised apple must end only in one place. In a delicious apple pie. Food Bank Biobío Solidary #Dontwastefood
An ugly italian pumpkin must end only in one place. In a fresh pumpkin pudding. Food Bank Biobío Solidary #Dontwastefood
An old onion must end only in one place. In a nice onion cream. Food Bank Biobío Solidary #Dontwastefood

Advertising Agency: Creatividad & Inteligencia, Concepción, Chile
Creative Director: Fernando Riquelme
Art Director: Giovanni Repetto
Copywriter: Fernando Riquelme
Illustrator: Gonzalo Nova
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love it.

kleenex
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